It seems silly writing a blog where there are no followers yet...hey, maybe ever! But, I've made a commitment to embrace social media, and setting up a blog seems as good a place to start as anywhere else.
What I sell is a fluffy little vision plan; at least that's what I call it. I can't even take credit for coining the phrase as I borrowed it from the person who introduced me to my favorite vision plan. So why do I call it a "fluffy little vision plan"? Because not too many people take it seriously.
In the employee benefits world, both employers and their insurance agents are more concerned about the medical plan... and rightfully so. After they get that squared away, then they focus on dental, life, disability and a whole host of other products. Vision, as the lowest cost product offered, tends to be their last thought... and that's okay.
But it's not last in the minds of employees and consumers. Why? Because people have to see and getting affordable eye care is really important to most. You hope you won't have to use the medical, you may postpone the dental, but you've got to see clearly. Face it, would there really be so many big-box retailers in this business and ads in the Sunday paper if it wasn't a high priority for consumers?
So here's what I intend to do... I intend to get you to spend a little time thinking about the inexpensive, fluffy little vision plan because it is important to understand what you're buying. I believe it's important to know that this is big business and those with the most dollars are doing their darnedest to give you only the education that will help their business... they really aren't out to help the consumer. Glasses and contact lenses are medical devices and shouldn't be sold like fast food.
Take what I say and use it or ignore it. Whatever you chose to do with this knowledge... well, at least I've done what I can to educate.
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